Sometimes working on your Internet marketing business can seem like throwing spaghetti against a wall to see what sticks. In order to see what sticks you have to track your results to determine what is working so you can build on that success.

You?ve no doubt heard that you should be testing and tracking your Internet marketing campaigns, but you may be confused about exactly what you should be tracking.

Here are seven areas that you need to be tracking in order to ensure the effectiveness of your Internet marketing business.

1.Track your traffic sources

Your traffic sources are the lifeblood of your business. When you track your traffic sources you know exactly where you need to focus the majority of your resources for building more traffic.

You can not only see what is working best but how you can better tailor your offering to your traffic sources.

For example, you can see if you are getting the vast majority of your traffic from some forum marketing that you did and consider investing in a banner ad on that forum.

2.Track your keywords

You?ll be getting a lot of traffic from different keywords, but it?s important to see which keywords exactly are sending you the most traffic.

If you notice a spike from a particular keyword or set of keywords then you can build more content around those keyword terms to encourage more traffic.

3.Track your headline variations

You should be tweaking and testing the conversion rate of your headline on your sales page.

Use a split testing program to try to create a headline that converts more of your visitors and keeps more of them on your page.

If you can improve your conversion rates by just 1% you can see a huge increase in your profits from the same amount of traffic.

4.Track your bounce rate

Your bounce rate is the length of time that visitors are spending on your page.

If your bounce rate is unusually high, then there is something wrong with your page that is driving visitors away quickly.

It could be an unappealing design or a headline that fails to motivate your audience. By improving your bounce rate you can insure that more people are seeing your offer.

5.Your e-mail marketing subject lines

When you send an e-mail out to your list your subject lines are the first exposure that they have to your message.

If your subject lines aren?t appealing, they won?t be very likely to click to open your e-mail to see your offer. You can use the split testing feature on your autoresponder program to test various subject lines to increase your open rates.

6.Track your landing page design

Many analytics program will allow you to see a ?heat map? of your landing page to see where the majority of your visitors are spending their time looking.

By taking a look at this heat map you can see if there are any areas of your page which are getting more attention and you can make sure that the conversion areas of your page are getting the attention they need.