20 Simple Social Media Tips that Every Business Must Follow

Social media marketing is has become vital to the success of a business online. Every business, however large or small, can benefit by investing in social media marketing. It is a great way to connect with users, boost your reputation, improve your online influence and ultimately acquire new customers.

Successful social media marketing requires active participation which can take up a lot of valuable time and resources. It is hence important to get it right and follow the right strategy.

No two businesses are alike. The same social media technique that works for one business may not necessarily work for another. However, there are some common principles and techniques that can work for any business. In this article we take a look at the top common social media techniques that can help any business, however large or small.

Here are 20 social media marketing tips that every business must follow.

  1. Be Short and Concise

This will make it easier to attract the attention of others and potentially drive more engagement.

  1. Remain on Topic

It is very easy to get carried away on social media. Businesses should always stay professional and focused on their niche and avoid going off topic.

  1. Encourage Others to Share Your Content

Delivering your own content on social media is only half the battle. Success on social to a large extend depends on your ability to motivate others to share your content. First and foremost, make it easy for users to share your website content. Consider offering incentives e.g. reveal a special offer when users like your Facebook Page or tweet your page.

  1. Be Polite and Use a Professional Tone At All Times

Avoid negativity and don’t attack users. It is also important to be sensitive and not to make light of tragedies.

  1. Use Custom Branded Profiles

Custom branded social media profiles is an effective and inexpensive way to reinforce your company’s branding and create brand recognition. Twitter, Facebook, LinkedIn – all allow you to customize the look and feel of your page by uploading cover photo, profile icon, choosing a custom URL, and more.

  1. Don’t Spam

Following on from our point about frequency, it is very important not to fill your user’s newsfeeds with too many messages, or bombard them with low value information.

  1. Keep a Check On Your Posting Frequency

Although posting frequently is recommended, bombarding users with information can annoy users and result in loss of followers.

It is also important to note that posting tips for Facebook may be different to posting tips on Twitter . E.g. posting multiple times a day on Twitter is perfectly normal and can help you acquire followers quickly.

On the contrary, take the example of Facebook below, where studies show that posting more than once a day can have a negative effect on following (Facebook Likes).

  1. Share Information From Several Sources

Some businesses make the mistake of only delivering content from their own website and blog. The main aim should always be to add value for your followers and this cannot be achieved if you are limited to sharing your content only.

  1. Respond Timely

Respond timely not only to direct responses but also to all comments, brand mentions or hashtag references.

  1. Schedule Your Posts at Optimal Times

Posting at certain times of the day produces better results than others. It is important to know what works best for your business and post at these times. You can take advantage of built-in scheduling facility of social media posting tools.

  1. Share a Variety of Content Types

Some types of content get more attention and are popular among users e.g. images, videos, or infographics. Take advantage of these popular content types to increase your reach and get more exposure for your business.

  1. Spread Your Posts

It is generally recommended to post at least 5 to 7 times per week in order to expand your network fast. For best results, spread your posts out on different times or days of the week rather than post all on one day and staying inactive for the rest of the week.

  1. Be Consistent

Consistent approach helps to you build your following and makes you more credible and influential e.g. sharing posts at similar times or days.

  1. Avoid Self Promotion and Don’t Oversell

Although driving sales is one of the ultimate objectives for most marketing methods, social media is an exception. In the face sales messages are generally frowned upon on social media and can damage your reputation and can easily lead to loss in followers. Try to share information that genuinely adds value for your users. It is OK to post the occasional product promotions but try to limit them to less than 10% of your total posts.s

  1. Share All New Content You Produce

It is generally a good practice to share your content on all your social media profiles whenever you publish something online. This can be anything from a new page on your website, new blog post, a video on You Tube or a podcast.

  1. Use a Good Third-Party Dashboard Such as HootSuite or Buffer

Free tools such as HootSuite of Buffer can save you a lot of time and boost your efficiency. Such tools enable you to post to all social networks at once, automatically schedule your posts, measure performance, and much more.

  1. Automate Part of Your Social Media Marketing

A part of your social media marketing can be easily automated without affecting quality. The perfect example is to connect your blog to your social profiles so new posts are automatically shared. You can use free tools like Twitterfeed to do this.

  1. Connect With Influential Users In Your Niche

The ability to use Social media to connect with other market experts and influential users within the niche can be easily overlooked by many businesses.  Building and fostering relationships with influential users will increase your own online influence whilst providing  opportunities for future partnerships and collaborations.

  1. Engage Actively With Users e.g. follow, ReTweet, Like, Share and Comment on Posts

I have come across many businesses that use all their time on posting and do not devote sufficient time to engage with users. Following users in return, sharing their content, commenting on their posts are some ways to do this. This will get you noticed and help form better relationships with your audience.

  1. Use Several Social Media Sites For Maximum Reach

For maximum exposure, businesses should use several social networks and not limit themselves to just Facebook and Twitter. Google Plus, Pinterest are equally important. Sites like Tumblr and MySpace can also prove beneficial as they tend to target slightly different demographics, thereby improving your reach.

What About You?Do you market your business using social media? What strategy do you use? Are you taking advantage of the simple techniques above? Please share your response by leaving a comment below?

Author K.Singh is the Director of Website Design Agency based in London and the Editor-in-Chief of Internet Marketing & Web design Blog.

Five Common Objections that Affects Consumer Buying Decisions

Regardless of the buying situation or product involved, you can develop objections by thinking about basic buying decisions. If you were to try to list all the objections of a customer could have, you would probably find that they fell into certain categories. Most would be based on key decisions the customer must make before buying-decisions about need, product, source, price, and time. You can use those same categories as a starting point for an objection analysis sheet.

Here are the five common objections and an example on each type to help you understand clearly each objection:

  1. Need. Objections related to need usually occur when the customer has a conflict between wanting something and not truly needing it. The comment such as “I really like this sweater, but it doesn’t match anything I have” is an objection based on a conflict between a need and a want.
  1. Product. Objections based on the product itself are more common, they include concerns about such things as construction, quality, size, appearance, or style — “I’m not sure if this dress style is appropriate for work” is an example of such an objection.
  1. Source. Objections based on the source often occur because of negative past experiences with the firm or brand. A buyer might say, “The last time I dealt with your digital printing firm, my order was three weeks late. How can I be sure these print postcards will arrive on time?”
  1. Price. Objections based on price are more common with high quality, expensive merchandise.  You might hear statements like, “that’s more than I wanted to spend.”
  1. Time. Objections based on time reveal a hesitation to buy immediately. These objections are sometimes excuses. At other times, however, customers have a real reason for not wanting to make a purchase on the spot. A customer might say, “I’m not in a position to make that type of purchase now. I won’t be ready for the next two months.”

Once you begin selling, you will probably hear all sorts of objections. As an aspiring entrepreneur, you should note them for future reference and study how to answer those objections and letting those target customers buy your products and services.

How To Avoid Hiring The Wrong General Contractor

Hiring a general contractor is a significant decision that can greatly impact the success of your construction project. When hiring a general contractor for a construction or renovation project, there are several important expectations you should have. Here are some key expectations: 

  1. Licensing and Insurance: Verify that the general contractor is properly licensed to work in your area and that their license is current. Ensure they have adequate insurance coverage, including liability insurance and workers’ compensation insurance. This protects you from liability in case of accidents or property damage during the project.
  2. Project Management: Expect the general contractor to handle project management, including scheduling, coordination, and communication with subcontractors and suppliers. They should create a detailed project plan, timeline, and budget and provide regular updates on progress.
  3. Permits and Regulations: Ensure the contractor understands local building codes and regulations and can obtain the necessary permits for your project. Compliance with zoning laws and environmental regulations may also be important, depending on your project.
  4. Quality Workmanship: Expect high-quality workmanship and attention to detail in all aspects of the project. The general contractor should use skilled and qualified subcontractors and ensure that work meets industry standards.
  5. Budget Management: The contractor should provide a clear and detailed estimate and contract. Expect them to manage the project within the agreed-upon budget and communicate any potential cost overruns promptly.
  6. Communication: Effective communication is crucial. The contractor should be responsive to your questions and concerns. Regular progress meetings and updates should be scheduled to keep you informed.
  7. Problem-Solving: Challenges can arise during construction projects. Expect the general contractor to identify and address issues promptly, offering solutions to keep the project on track.
  8. Warranty: Ask about any warranties or guarantees provided for the work performed.

In this guide, we’ll walk you through the essential steps to avoid the common pitfalls and ensure you hire the perfect general contractor for your needs.

  1. Define Your Project Needs

Before you start your search for a commercial general contractor, take some time to clearly define your project needs. What type of project are you undertaking? Is it a residential project, a commercial venture, or something else entirely? Knowing your project’s specifics will help you find a general contractor with the relevant experience.

Once you have a clear picture of your project, it’s time to research potential general contractors. Start by asking for recommendations from friends, family, and colleagues who have undertaken similar projects. Additionally, online platforms like Yelp, Angie’s List, and the Better Business Bureau can provide valuable insights into contractors’ reputations.

  1. Check Credentials and Experience

When you’ve identified potential candidates, don’t hesitate to ask for their credentials and experience. A qualified general contractor should be licensed, insured, and experienced in handling projects similar to yours. Verify their credentials and ask for references to get a sense of their track record.

  1. Conduct In-Depth Interviews

Once you’ve narrowed down your list, it’s time for interviews. Meeting potential general contractors in person or through video calls can provide valuable insights. Ask about their approach to project management, communication, and problem-solving. This step is crucial in gauging how well you can work together.

  1. Get Detailed Quotes

Request detailed quotes from the general contractors you’re considering. A comprehensive quote should include a breakdown of costs, timelines, and materials. This will help you compare different proposals and make an informed decision.

  1. Check Past Work

Before making your final decision, check references and review past projects completed by the general contractors you’re considering. This will give you a firsthand look at their work quality and reliability.

Sometimes, it comes down to a gut feeling. If you have a good rapport with a particular general contractor and feel confident in their abilities, that’s a strong indicator that you’ve found the right fit.

Conclusion

Hiring the wrong general contractor may result in frustration and missed deadlines. You want a person who can lead with grace, knows your rhythm, and anticipates your movements. If you want your endeavour to be a resounding success, you must therefore prioritize the selection procedure. Choose judiciously and dance your way to construction success!

How to Improve Your Site Ranking with SEO Strategies

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Site ranking is determined by a variety of factors, including the relevance and quality of your content, the level of user engagement on your site, and the number and quality of external links pointing to your site. To improve your site’s ranking, focus on creating high-quality content that is relevant to your audience and incorporates relevant keywords and building a strong backlink profile through natural link-building strategies. Additionally, ensure that your website is optimized for both desktop and mobile devices and ensure that it loads quickly and provides a good user experience. Ongoing monitoring of your site’s performance can help you identify areas for improvement and measure the impact of your efforts over time.

Understanding Site Ranking

If you run a website, you want to ensure it gets noticed by search engines like Google. That’s because the higher your site ranking, the more likely people are to find your page when they’re searching for information related to your business. But how exactly does site ranking work?

In simple terms, site ranking refers to the position of a webpage in search engine results pages (SERPs). The page with the highest ranking appears first on SERPs, followed by the second-highest ranking page and so on. The ultimate goal is to have your webpages appear at the very top of SERPs for certain queries or keywords.

To put it into perspective, think about a library. If you’re looking for a book about dogs, you’ll probably head straight to the section labeled “Pets” rather than browsing through other sections like biographies or history. Search engine ranking works similarly —web pages that contain the most relevant information show up first on SERPs.

While search engines use complex algorithms to determine rankings, they essentially look for websites that provide users with helpful and informative content that matches their search query. Now let’s dive deeper into what factors influence those rankings.

Key Factors Influencing Site Ranking

There are dozens of off-page SEO factors that can impact your website’s ranking on SERPs, but some of the most important ones are keywords, backlinks, and social media.

First off, keywords refer to the words or phrases people type into search engines when looking for information. When you optimize your website with relevant keywords — commonly used phrases related to your products or services — search engines consider it more reliable for specific topics. Hence, optimizing content with targeted keywords can significantly enhance a website’s visibility and relevance.

Another critical factor is backlinks. These are external links pointing toward your website. More backlinks from high-authority websites to your site indicate to Google that your site is trustworthy and credible, which can significantly improve your rankings.

Last but not least, social media plays a crucial role in ranking. When you engage with your audience, share content related to your services or products, and respond to comments and questions on social media platforms like Twitter or Facebook, it adds value to your website by increasing online visibility and driving traffic back to the site. Additionally, having a strong social profile indicates credibility and relevance for a particular niche or category.

Importance of Keywords

Keywords play a vital role in helping search engines understand the relevance of your content to user queries. By identifying and including the right keywords within your content, you can improve your site’s visibility to search engines and attract more targeted traffic to your website.

For instance, if you are running an online store selling sports shoes, incorporating relevant keywords such as “running shoes,” “sports shoes,” and “workout sneakers” into your content will help search engines identify what your website is all about and display it to users searching for these terms.

However, it’s important to note that over stuffing your content with keywords can harm your site ranking. This is known as keyword stuffing, and it’s considered a black hat SEO practice that can lead to penalties from search engines. Therefore, avoid using irrelevant or repetitive keywords within your content. Instead, focus on using natural language that appeals to both search engines and users.

On the other hand, some SEO experts argue that keywords are no longer relevant in today’s search engine landscape. They claim that search engines now rely more on semantic search and machine learning to understand the context of user queries and offer personalized results. However, while these advancements have made it easier for users to find information online, they still rely on traditional SEO practices such as optimizing content with relevant keywords.

Role of Backlinks

Backlinks refer to external links pointing back to your website from other websites. Google considers backlinks as a significant ranking factor since they act as a vote of confidence from other reputable sites vouching for the quality of your content. Therefore, having high-quality backlinks is essential for improving your site’s visibility to search engines and boosting organic traffic.

Imagine being mentioned by Forbes or The Huffington post – two very reputable websites. This would significantly boost your website’s search engine authority and result in higher organic traffic. However, getting such links is not always easy, especially for new websites.

To obtain high-quality backlinks, you need to create unique and valuable content that other websites will want to link to. You can also reach out to other webmasters within your niche and offer to guest post on their site or collaborate on a project. This is an excellent way to obtain quality backlinks from relevant sites within your industry.

Nevertheless, there are instances where backlinks can harm your site ranking. This happens when the links pointing to your website are low-quality or spammy. Google considers these links as manipulative since they try to influence the site ranking rather than vouching for your content’s quality. Therefore, it’s essential to monitor your backlink profile regularly and disavow any harmful links that could hurt your site ranking.

Significance of Social Media

Social media plays a vital role in improving site ranking and increasing traffic. In today’s digital era, where people are spending more time on social media platforms than ever before, it is essential to utilize these platforms to grow your online presence. Social signals such as likes, shares, comments, and followers have become critical factors that influence search engine algorithms.

For instance, if a blog post gets shared extensively on social media platforms like Facebook and Twitter, there is a higher chance that it will rank higher in search engine results pages (SERPs). This is because the number of social shares indicates that the content is relevant and valuable to the audience.

Additionally, having an active social media presence can help businesses engage with their target audience directly. Companies can use social media platforms like Instagram, LinkedIn, Facebook, and Twitter to interact with customers and prospects by replying to their comments or messages promptly.

However, some digital marketers argue that social media activity does not have a direct impact on search engine rankings. While it is true that social media activity does not improve your visibility in SERPs directly, it has an indirect effect on SEO. Social media activity generates traffic which in turn leads to backlinks, improved website traffic and ultimately higher rankings.

Developing SEO Strategies for Better Ranking

Developing effective SEO strategies requires you to conduct thorough research on your target market and analyze data that pertains to user behavior. Here are some tips on how you can develop strong SEO strategies:

The first step is identifying relevant keywords related to your business or industry. You need to understand the intent behind each keyword and ensure that they are incorporated appropriately into your website content while avoiding keyword stuffing. Use available keyword tools to come up with a comprehensive list of keywords that you can optimize your website for.

Imagine a library without titles on the books. You would have to randomly search through each bookshelf to find what you are looking for – this is how search engines treat your website without proper keyword optimization. Hence incorporating important keywords is essential for search engines to understand the purpose of your site.

Backlinks from authoritative and trustworthy websites increase your website’s credibility and improve its ranking. You can create high-quality content that entices other websites to link back to your site or engage in content outreach campaigns.

Some may argue that backlinking strategies may pose some risks, such as attracting low-quality links or being penalized by search engines for spammy links. To avoid this, businesses should focus on creating original, high-quality content that earns organic backlinks naturally.

Mobile SEO strategies are also crucial in today’s digital landscape. An increasing number of people are using mobile devices to browse websites, hence optimizing your website for mobile devices can improve its loading speed, user engagement and subsequently increase rankings.

By developing effective SEO strategies, you will be able to drive more traffic to your website and increase online visibility which leads to better rankings.

Assessing the Impact of SEO on Site Ranking

Assessing the impact of your SEO strategies on your site ranking is essential to determine if your efforts have been fruitful. It helps you identify what’s working and what’s not, so you can refine your SEO strategies and boost your site traffic even further. Here are some ways to assess the effect of SEO on your site ranking.

One way to measure the impact of SEO is to track organic search traffic over time. Organic search traffic measures the number of unique visitors that come to your website via search engines. An increase in organic search traffic means your efforts are paying off, while a decline could indicate that you need to refine your strategies.

Another way to assess the impact of SEO on site ranking is by using keyword tracking tools. These tools help you monitor how well you are ranking for specific keywords over time. A rise in rankings indicates that your optimization efforts are working, and vice versa.

It’s also important to consider other metrics such as bounce rate, average session duration, and pages per session which indicate user engagement. If users tend to leave quickly or view fewer pages, it may suggest that they are not engaging with your content enough or not finding what they’re looking for.

However, some argue that assessing the impact of SEO on site ranking isn’t always easy. Search algorithms change frequently, making it hard to attribute changes in site ranking solely to SEO efforts and eliminating any factors.

This argument highlights the need for a holistic approach when evaluating the effects of SEO on a larger scale. Additional factors such as brand reputation, user experience design (UX), and website accessibility should all be considered as part of this assessment.

Think of it like planting a tree: preparing the soil requires fertilizing it, adding good soil, and mulching before planting. Just like a tree takes time to grow and nurture, the impact of SEO can take time to show results. But with proper care and attention, your site can bloom into something remarkable. It’s also worth noting that no matter how good the soil or fertilizers are, if the seed planted is not healthy, the tree will not flourish.

By assessing the impact of SEO on site ranking through monitoring traffic metrics, keyword rankings, user engagement statistics and ranking fluctuations will help you understand how well your efforts are performing. It can guide you in making data-driven decisions on refining or pivoting strategy for better SERP ranking. With patience and persistence, the right tactics implemented correctly can deliver great long-term results, increasing the visibility of your website and driving more business from organic search traffic.